Privacy Policy

1. Who We Are

• Company name: PS4D Ltd
• Registered address: Unit 1-3 Arley Industrial Park Colliers Way, Arley, Coventry, West Midlands, England, CV7 8HN
• Email address: Hello@sovereignexhibitions.co.uk
• Telephone number: 01767 54900

For the purposes of data protection law, PS4D Ltd is the data controller.

2. Information We Collect

We may collect and process the following personal data:

• Identity Data: name, job title, company name
• Contact Data: email address, telephone number, postal address
• Technical Data: IP address, browser type, operating system
• Usage Data: information about how you use our website or services
• Marketing & Communications Data: preferences in receiving marketing from us

We only collect personal data that is necessary for our business operations.

3. How We Collect Your Data

We collect data through:

• Direct interactions (e.g. contact forms, emails, phone calls)
• Website usage (e.g. cookies and analytics tools)
• Business relationships and contracts

4. How We Use Your Data

We use your personal data to:

• Provide and manage our services
• Respond to enquiries and communications
• Improve our website, services, and customer experience
• Comply with legal and regulatory obligations
• Send marketing communications where consent has been given

5. Legal Basis for Processing

We process personal data under the following legal bases:

• Consent – where you have given clear permission
• Contractual necessity – to fulfil a contract with you
• Legal obligation – to comply with the law
• Legitimate interests – where necessary for our business and not overridden by your rights

6. Data Sharing

We may share your data with:

• Professional advisers (e.g. accountants, legal advisers)
• Service providers (e.g. IT support, hosting providers)
• Government or regulatory bodies where legally required

We never sell your personal data.

7. Data Storage & Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. Data is stored securely and only retained for as long as necessary.

8. Data Retention

We retain personal data only for as long as required to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements.

9. Your Data Protection Rights

Under UK data protection law, you have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request erasure of your data
• Object to or restrict processing
• Request data portability
• Withdraw consent at any time

To exercise your rights, please contact us using the details above.

10. Cookies

Our website may use cookies to improve user experience and analyse website traffic. You can control cookies through your browser settings.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy policies or practices.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, with the updated date shown above.